Byline Books

The Lost Bros: How Tech’s Biggest Egos Broke the World

Kyle Taylor

Elon Musk, Jeff Bezos, and Mark Zuckerberg were once hailed as visionaries who promised to change the world. Musk would help us escape fossil fuels. Bezos would reshape commerce and convenience. Zuckerberg would connect humanity like never before. But somewhere along the way, these innovators became oligarchs.
What began as bold ambition evolved into monopolies, media empires, and platforms that amplified division and disinformation. The Lost Bros traces their trajectories from quirky genius to corporate menace to ideological threat—examining how power, ego, and wealth reshaped not just their companies, but democracy itself.
Through five acts and pivotal moments—including their presence at Donald Trump’s second inauguration—this book reveals how three of the most influential men in modern history traded the promise of progress for the pursuit of control.

ISBN: 9781916754188

£14.99 pb